Success Stories

Starting point:

Reduce operational costs related to soybean drying within a highly complex logistics chain.

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Critical challenge:

How to gain integrated visibility across the supply chain and land, maritime, and river routes without increasing operational complexity—while reducing overall costs.

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Change in logic:

Redesigning logistics decision logic through a unified, design-driven platform that structures complex data and uses artificial intelligence to optimize routes and decisions in real time.

Starting point:

Obtain customer data for credit operations in a context of technological limitations and distrust.

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Critical decision:

How to create a digital platform where the seller could register and consult data offline.

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Change in logic:

Redesign of the decision architecture through a design-driven mobile application, integrated with third-party systems, with offline operation and real-time synchronization.

Starting point

The credit operation depended on the analysis of multiple documents — from income tax returns to legal records — generating inconsistencies and rework.

Critical Decision
Resellers operated on a small scale, dependent on the availability of the producer and documentation, increasing the risk of the operation.

Change of Logic
We redesigned the credit analysis and access to sensitive data, such as income tax returns and financial history, using AI and proprietary technologies to increase consistency, efficiency, and security.

Starting point:

Increase engagement and retention of sales representatives at the point of sale.

 

Critical decision:

How to replace printed materials with a simple, efficient, and actionable solution at the moment of sale.

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Change in logic:

Redesigning the decision architecture through a design-driven mobile application that integrates product matching, area calculation, and sales suggestions into a single flow.

Starting point:

Develop a platform that would express the grandeur of the Globo brand and become an internal benchmark for the design team.

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Critical decision:

How to deliver a high-quality experience within a critical timeframe, without compromising usability, aesthetics, and brand consistency.

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Change in logic:

Redesigning the experience and decision-making system through a unified platform, where design structures, preserves, and distributes the brand's visual identity in a single digital environment.

Starting point:

To recognize and give visibility to relevant professionals in the Brazilian landscape through a consistent and scalable digital experience.

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Critical challenge:

How to deliver a single, coherent experience across devices without compromising the project’s message, narrative, or identity.

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Change in logic:

Redesigning the experience and decision-making logic through a unified platform that organizes individual stories into a coherent and continuous experience.

Starting point:

Redesign the content platform, making it more aligned with the audience and the current moment..

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Critical decision:

Beyond the redesign, reposition a content platform as a new business generation channel without losing the audience and expand its function as a revenue source.

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Change in logic:

Design-driven redesign of the content platform, integrated into a simple sales prospecting flow.

Starting point:

Reposition the website as a strategic brand and conversion asset.

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Critical decision:

How to make the site more attractive, improve organic ranking, and transform it into a bottom-of-funnel driver for new contracts.

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Change in logic:

Complete redesign of identity and platform to align brand, content, and conversion into a single system.