Success Stories

Starting point:

To recognize and give visibility to relevant professionals in the Brazilian landscape through a consistent and scalable digital experience.

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Critical challenge:

How to deliver a single, coherent experience across devices without compromising the project’s message, narrative, or identity.

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Change in logic:

Redesigning the experience and decision-making logic through a unified platform that organizes individual stories into a coherent and continuous experience.

Starting point:

Reduce operational costs related to soybean drying within a highly complex logistics chain.

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Critical challenge:

How to gain integrated visibility across the supply chain and land, maritime, and river routes without increasing operational complexity—while reducing overall costs.

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Change in logic:

Redesigning logistics decision logic through a unified, design-driven platform that structures complex data and uses artificial intelligence to optimize routes and decisions in real time.

Starting point:

Develop a platform that would express the grandeur of the Globo brand and become an internal benchmark for the design team.

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Critical decision:

How to deliver a high-quality experience within a critical timeframe, without compromising usability, aesthetics, and brand consistency.

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Change in logic:

Redesigning the experience and decision-making system through a unified platform, where design structures, preserves, and distributes the brand's visual identity in a single digital environment.

Starting point:

Obtain customer data for credit operations in a context of technological limitations and distrust.

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Critical decision:

How to create a digital platform where the seller could register and consult data offline.

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Change in logic:

Redesign of the decision architecture through a design-driven mobile application, integrated with third-party systems, with offline operation and real-time synchronization.

Starting point:

Increase engagement and retention of sales representatives at the point of sale.

 

Critical decision:

How to replace printed materials with a simple, efficient, and actionable solution at the moment of sale.

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Change in logic:

Redesigning the decision architecture through a design-driven mobile application that integrates product matching, area calculation, and sales suggestions into a single flow.

Starting point:

Redesign the content platform, making it more aligned with the audience and the current moment..

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Critical decision:

Beyond the redesign, reposition a content platform as a new business generation channel without losing the audience and expand its function as a revenue source.

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Change in logic:

Design-driven redesign of the content platform, integrated into a simple sales prospecting flow.

Starting point:

Reposition the website as a strategic brand and conversion asset.

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Critical decision:

How to make the site more attractive, improve organic ranking, and transform it into a bottom-of-funnel driver for new contracts.

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Change in logic:

Complete redesign of identity and platform to align brand, content, and conversion into a single system.