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PORTAL UM BRASIL

Um Brasil is a content portal from Fecomercio-SP, which brings together quality news, interviews and all types of political and economic references. To find out more, just access the website.

CLIENT

DAIKIN

PERIOD OF TIME

AUG 2024 - NOV 2024

CATEGORY

POLITIC
THE PROBLEM

The project, at first, needed to undergo a redesign, making it more contemporary and thus bringing a more intriguing experience for users and even the portal's team of publishers.

HYPOTHESIS

• What if partner content was a showcase for new business?
• If we had a way to summarize content without summarizing it, users could stay longer on the portal;
• Giving greater prominence by differentiating content and articles would break up the flow and reconnect users to the screen.

THE CHALLENGE

• Create a web portal that could be accessed via desktop and mobile devices;
• Make the portal more accessible than the tools found on the web;
• Increase the number of sales in the brand’s reseller stores.

RESULTS

• The mobile experience is the same as on the desktop, including when searching for news and interviews
• Increase in traffic from new users by 57%; engagement rate increased by 68% and the number of channel subscribers grew by 32% in the first week.
• +34% of revenue from partnerships.

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OUR CLIENTS

FECOMERCIO SP
CARGILL
TRAIVE
RAIN APP
YU GROUP
DAIKIN
O MILHÓ

WHAT THEY TALK
ABOUT US

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CAROL SESSA
TRAIVE INC.

His disruptive innovation and insightful ideas took our projects to new heights. His adaptability in our fast-paced environment was truly impressive. I highly recommend him. He is not only a talented professional, but a pleasure to work with.

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VITOR COMINATO
RED VENTURES BRAZIL

Igor is without a doubt the best UX/UI designer I have ever worked with. We have worked together on several projects and he always exceeds our expectations. He has always taken the lead in the project with good initiatives and innovative ideas. Great professional.

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VINICIUS ZAGO
TUCOWS, IRELAND

Igor is a brilliant creative director and has a vision beyond creation, which helps him understand the real needs of each case. With audacity, he likes to create innovative solutions to problems, and not just solve them in any old way. I definitely recommend him (:

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GIULIAN DRIMBA
WE TRANSFER, NETHERLAND

Igor is an extremely talented art director/creative director with great ideas, a digital mindset, and a solid theoretical and practical knowledge of design. Everything he does has a design/UX-based explanation, and he manages to create exceptional designs and ideas.

I recommend him to everyone, without a doubt.

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ERIC KRAMLINGER
LAST MILE PRODUCT - USA

Igor is an extremely talented UX Designer. I had the pleasure of working side by side with him for the better part of a year, researching, designing and developing an app and mobile platform for the agri/finance industry. He knows how to create beautiful and intuitive experiences even in complex domains. I couldn't have asked for a better partner.

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